Your unhappy customers aren't complaining.
They're leaving.
Most unhappy customers never say a word. They just don't come back. Give every customer a quick, private way to tell you what went wrong, get alerted the moment it happens, and put it right before they're gone.
Customer Feedback Simplified is customer feedback software for businesses that serve customers in person or online: NPS, CSAT and CES surveys shared by QR code or link, with a browser notification when a response matches a rule you set.
Share your first feedback form today, and by next week you'll know something about your business you didn't know today.
Free setup on every paid plan · No technical skills needed · Cancel anytime
Up and Running in Four Simple Steps
No consultants, no training manuals. If you can send an email, you can run professional customer feedback.
Build your form in minutes
Pick the questions you want to ask — happiness, loyalty, effort (NPS, CSAT and CES are built in) — add your logo, and you’re done. Or start from a ready-made form for your kind of business, with the “what went wrong?” question already written: check it, switch it on, done.
Share it anywhere
A QR code at the counter or on the receipt, a private link sent on whichever channel you already use, or embedded on your website. Customers answer in seconds as a form or as a chat — no app, no login.
Act before they’re gone
Set the score that counts as low. When a customer's score crosses it, they're asked what went wrong — and you can be alerted the instant it happens. You get the reason, not just the rating.
Close the loop
Write down what you did about it — who you called, what you agreed — against that customer’s response. Closing one needs a note, so “sorted” always has something behind it. Months later you can still show who did what, and when.
Rather not do it yourself? We'll set it up for you.
On every paid plan, setup is free. Create your account, choose Free Setup in your menu, and we'll get in touch. After a short call we build your forms, QR codes, links and alert rules, and you approve them before anything goes live. On the free trial, ask and we'll help where we can.
How Your Business Benefits
Your Regulars Are Your Business
Know when one of them is unhappy, not after they've stopped coming. Most customers who stop coming back never tell you why. Now they can, while you can still win them back. Replacing a lost customer costs 5 to 25 times more than keeping one.
Hear About Problems First — and Fix Them Fast
The moment a customer's score crosses the line you set, they're asked what went wrong — and, with alerts switched on, you know about it instantly. Resolve it on the spot and a frustrated visit becomes a loyal, returning customer.
Turn Everyday Feedback into More Reviews
Most satisfied customers never think to post a review. Switch on review invites and every customer who gives feedback is invited to share their experience on Google, Facebook, or your platform of choice — surfacing the authentic reviews that were always there but never got written.
Evidence, Not Gossip
Find out whether it's one branch, one shift or one team, and know where to act. Track satisfaction, loyalty and effort over time, broken down the way your business is organised.
Launch in Minutes, Not Days
An intuitive builder with a live preview — no technical skills required. Try it on this site right now, without an account.
Enterprise Metrics, Honest Pricing
Every plan includes all three metrics with no contracts and no hidden fees. From $19/month — less than a single lost customer costs you. Free for 30 days, no card required.
Your Customers' Data, Protected
Bot filtering keeps responses genuine, and it's built for GDPR and India's DPDP, with consent, data requests and audit records included.
Measure What Matters for Your Bottom Line
Would they recommend you?
Net Promoter Score (NPS)
Know exactly how likely customers are to recommend you — so you can predict revenue growth and identify your biggest brand advocates.
Rated 1–5 · 4 and 5 count as satisfied
Were they happy?
Customer Satisfaction (CSAT)
Understand how satisfied customers are after every purchase, visit, or interaction — and fix issues before they cost you repeat business.
Every friction point removed is a customer kept
Was it easy?
Customer Effort Score (CES)
Discover where customers struggle in their journey with you — remove friction, reduce churn, and keep them coming back.
See How It Fits Your Industry
The same platform, spoken in your language — the moments to ask, the problems to catch, and the way it grows your reputation.
Every Unhappy Customer Is a Second Chance
Most businesses never find out they had one. Get a browser notification when a response matches a rule you set, while they're still with you, and fix it before they leave.
Win the customer back while they're still in the room
An unhappy customer who walks out silently is a lost customer — and often a bad public review waiting to happen. With instant push alerts, a manager can catch a low score in seconds and put it right: an apology, a fix, a call back — turning a frustrated customer into a loyal, returning one before they're gone for good.
Low score: Customer Feedback
A low score was just submitted. Location: Main Branch | Feedback: Overall experience: 2 | What went wrong?: Waited 40 minutes and nobody came to help.
just now
Why real-time alerts pay for themselves
Recover customers on the spot
Spot a negative rating while the customer is still with you and resolve it there and then — the fastest, cheapest way to win them back.
Fix the problem before it becomes a review
Most one-star reviews start as an unaddressed bad experience. Fix it in the moment and it rarely ends up online.
You don't need to be there to know
Your managers see their branch. You see every branch, and you hear about the problems that match your rules wherever you are — no dashboard to keep refreshing.
Right alert, right location
Running multiple branches? Each alert tells you which location needs a manager's attention right now.
Not just the score
A customer can rate you 4 out of 5 and still tell you they waited too long. Set an alert on that answer, like "Waited too long" or "Nobody helped me", and you'll hear about it even when the score looks fine.
Just allow notifications in your browser once, and alerts work on your phone, tablet, or computer — no extra app to install. On iPhone and iPad, add the site to your Home Screen first.
Built to Help Your Business Grow Faster
Every feature is designed to save you time, increase customer satisfaction, and drive more revenue.
Share It Anywhere
A QR code at the counter or on the receipt, a link in any message, a widget on your website, or a customer’s own link sent on WhatsApp in one tap. Customers answer in seconds, with no app and no login.
Feedback That Feels Like a Conversation
Turn any questionnaire into a chat: your questions arrive one message at a time and the customer answers like they’re replying to a text. Same questions, same data in your dashboard — an experience nobody has to be talked into finishing.
Reach Every Customer in Their Language
Serve a diverse customer base? Create surveys in any language to ensure every customer feels heard — boosting response rates and satisfaction scores.
Ask Only What Applies
Show or hide any question based on an earlier answer — a first-time customer never sees the questions meant for regulars. One form adapts instead of five, and shorter forms are the ones customers actually finish.
Know How Every Location Treats Your Customers
Without being in every one. On the Growth plan and above, each branch gets its own QR code and score, compared side by side, and you get an alert when a response at any branch matches a rule you set.
Know It Was Handled, Without Chasing Anyone
Give each manager their own login for their branch and hand them a complaint. They can’t mark it done without writing what they did, and you can read it from anywhere.
Hear the Complaint Privately. Earn the Review Publicly.
Every customer can tell you what went wrong before they tell the internet. Once you add your review link, everyone is invited to review you, happy or not. We ask everyone; your happiest customers just get asked louder.
Turn Everyday Customers into Public Advocates
Turn on the review invite whenever you're ready, and every customer who leaves feedback is invited to share their experience on Google, Facebook, or your preferred review platform. Your happiest customers are asked at the exact moment they're pleased, which is when a review actually gets written. Your unhappy ones reach you first. More authentic reviews mean stronger trust with new customers.
Catch Problems Before They Cost You Customers
When a customer gives a low rating, the system instantly asks follow-up questions to uncover what went wrong. You get the details to fix the issue, recover the relationship, and stop the same problem reaching future customers — protecting revenue and reputation in the same motion.
The bottom-line impact for your business:
Fix service issues before they snowball into lost customers
Win back unhappy customers by resolving their concerns quickly
Continuously improve operations based on real feedback
Protect your online reputation from preventable damage
Make confident business decisions backed by customer data
Invest Less Than a Single Lost Customer Costs You
Transparent pricing, no contracts, no hidden fees. Every plan includes all three metrics, real-time alerts, review invites, and multi-language surveys — the same scores big chains track.
Monthly Plans
Free Trial
- 5 Questionnaires
- 100 Responses/month
- 1 Location
- 2 Additional Users
- 3 Languages
Starter
- 100 Questionnaires
- 1000 Responses/month
- 1 Location
- 2 Additional Users
- 10 Languages
Growth
- 300 Questionnaires
- 5000 Responses/month
- 3 Locations
- 6 Additional Users
- 30 Languages
- API & webhook access (on request)
Pro
- 1000 Questionnaires
- 20000 Responses/month
- 10 Locations
- 20 Additional Users
- 48 Languages
- API & webhook access (on request)
Every paid plan includes at least 100 questionnaires and 1,000 responses a month — enough for most businesses to ask every single customer, every single day.
Annual Plans – Save More
Starter
- 100 Questionnaires
- 12000 Responses/year
- 1 Location
- 2 Additional Users
- 10 Languages
Growth
- 300 Questionnaires
- 60000 Responses/year
- 3 Locations
- 6 Additional Users
- 30 Languages
- API & webhook access (on request)
Pro
- 1000 Questionnaires
- 240000 Responses/year
- 10 Locations
- 20 Additional Users
- 48 Languages
- API & webhook access (on request)
Custom
Enterprise Solution
- Custom Limits
- Priority Support
- Early access to new features
- Pay by invoice or bank transfer
- Multi-year agreements
- API & webhook access (on request)
Free setup on every paid plan. We'll build it for you. Start free, then ask from your menu →
* Response limits are per plan period. Questionnaire limits represent the maximum simultaneous surveys allowed on your account.
API access and webhooks are available on request on Growth and above plans — the account owner asks from Settings, and we enable them after a short review. See the API documentation.
See full pricing details, plan comparison and billing FAQs →
Frequently asked questions
Is there customer feedback software that catches unhappy customers privately before they post a public review?
Yes, Customer Feedback Simplified does exactly that. Customers answer a short form from a QR code or a link, and a low score can open a “What went wrong?” question on the spot, so an unhappy customer tells you the reason privately, in their own words, before they tell a review site.
You decide what is worth interrupting you for: a score at or below a level you set, or a specific answer such as “Waited too long”. A matching response raises a browser notification, so you can put things right while the customer may still be on your premises. Alerts are opt-in per rule; nothing notifies until you set one up.
It never hides the review invitation from anyone. Once you add your review link, every respondent is invited to post a public review, and your happiest customers are simply asked louder. Keeping unhappy customers away from review sites is review gating, which Google prohibits. Hearing from them first is not.
Read: Google Reviews vs internal feedbackHow can customer feedback platforms support CSAT, CES and NPS in one place?
Customer Feedback Simplified supports all three in one place, on every plan. Each rating question you add is a CSAT, CES or NPS question, so a single form can ask “How satisfied were you?”, “How easy was it?” and “Would you recommend us?” together, or you can keep a separate form per touchpoint.
The dashboard works out each score for you from the answers behind it, with no formulas or spreadsheets, and filters them by date range, location and questionnaire so you can see which way each one is trending. Everything exports to CSV.
Read: NPS vs CSAT vs CES guideIs it against Google’s rules to ask only happy customers for reviews?
Yes. Google’s policies prohibit asking for positive reviews selectively or discouraging negative ones, a practice known as review gating. Customer Feedback Simplified invites every respondent to leave a public review, whatever their score. Low scores also reach you privately, so you can fix the problem. You grow your reviews and your Google listing stays safe.
Read: Google Reviews vs internal feedbackCan I send feedback surveys on WhatsApp without the WhatsApp Business API?
Yes. Customer Feedback Simplified creates a private feedback link for each customer on your list, with a one-tap WhatsApp button that opens the chat with your message and their link already written. You press send, from your own WhatsApp. There is no WhatsApp Business API account, messaging provider or per-message fee involved.
Numbers need to be saved with their country code; any number without one is flagged and skipped rather than sent a link that will not open.
Why use customer feedback software instead of Google Forms?
Google Forms works well for general surveys. Feedback software adds the parts you would otherwise build by hand: NPS, CSAT and CES calculated automatically, an alert only when a response matches a rule you set, a separate score for each location, a QR code for each branch, and an invitation to review you after each response once you add your review link.
Read: Where Google Forms falls short for customer feedbackHow do I stop fake or duplicate feedback responses?
Use single-use links when you know who the customer is. Each link accepts one response and closes the moment it is answered, so a forwarded message cannot be answered twice.
Open QR codes and links are protected by bot detection that most real customers never notice, which keeps automated spam out of your scores. They also stop accidental double submissions from the same browser, but an open link cannot guarantee one response per person; when that matters, use single-use links.
Can I connect customer feedback software to my own systems?
Yes. Customer Feedback Simplified has a documented REST API: your CRM or point-of-sale system can push customer records into your customer list, and your own tools can read questionnaires and responses. Signed webhooks can tell your server when a response arrives or matches an alert rule. API and webhook access is available on request on Growth plans and above.
From the customer list you generate a private single-use feedback link for each person, and every response can be exported to CSV at any time.
Read: API documentationHow much does customer feedback software cost?
Customer Feedback Simplified plans start at $19 a month. Each plan includes a set number of team members and locations rather than charging per user, annual billing works out cheaper than paying monthly, and there is a 30-day free trial with no card required.
Read: Pricing and plan comparisonLast reviewed 2026-09-30.
Find out what your customers actually think.
Free for 30 days, no card required. On paid plans, we'll set it up for you.